ETHNOGRAPHIC  HOME  VISITING

• Establish recruitment criteria and select subjects for home visit research.

• Apply a cultural anthropological framework to grasp the mental model and social situation in the context of the user's life.

• Ensure that the research yields users’ diverse, existing needs by utilizing a strong investigation design.

• Ask well-defined and probing questions to establish characteristics of each iconic user.

• Hypothesis design for recruiting research subjects, designation of iconic users, definition of common/discriminatory characteristics for each user, and presentation of persona to consumers to future market is the greatest strength of our research analysis.